PROJECT

Exploring Use of Behavioral Segmentation to Understand Nutrition Behavior - A study on Pregnant Women and Women Mothering Children Under 2 years of age in Nampula, Mozambique

Organization:

Camber Collective & Breakthrough ACTION, Johns Hopkins Center for Communication Programs

Period:

March – November 2023

Location:

Nampula Province, Rapale and Mogovolas Districts

Activities / Services:

  • Review and translation of the research protocol (EN-PT);
  • Coordination of the bioethical approval process; Execution of the entire data collection process;
  • Translation of qualitative data (PT-EN);
  • Data analysis support;
  • Final reporting;
  • Organization and facilitation of the workshop to present the study findings.

Project Summary:

The research aimed to validate a Profiling Tool by gathering qualitative data from women classified into various behavior segments. The objective was to confirm the tool’s accurate categorization of women. The study’s outcomes will pave the way for more targeted interventions to promote behavior change, taking into account individual characteristics. This approach aims to enhance the efficiency of actions geared towards fostering behavior change in the future.

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