Trials of Improved Practices (TIPs) have been widely used in nutrition programs, particularly related to infant and young child feeding. An adapted TIPs was used to promote the adoption of expected behaviors in USAID-Transform Nutrition Project Nutrition Groups (groups of pregnant women, mothers of children under 5, and community influencers) and Girls Clubs (adolescents clubs). This study intended to understand if A-TIPS was implemented as planned and whether it is feasible, acceptable and appropriate in the eyes of participants and facilitators. The study results allowed for refining and improving the approach during the project implementation and drawing recommendations for future use.